Exclusively on Doma

A $23B market. Blended into one domain.

On July 1, smoothie.com becomes $SMOOTHIE.COM. Category-defining. Fractionalized, liquid and yours to trade.

A row of blended smoothies
$SMOOTHIE.COM launches in
--d --h --m --s
0% 25% 50% 75% 100%

Every interaction unlocks additional liquidity and early positioning advantages for launch participants.

Stack Boosts
A mango and a dragonfruit smoothie

Every Blend Starts Here.

From your morning routine to a $23 billion global market. Health, wellness and functional nutrition are driving one of the fastest-growing categories in global food and beverage. smoothie.com is the domain that owns it.

$15B global market (2025)

$23B+ market by 2030

+53% growth

Hear from the Domain Owners

Thirty years of premium domains. One very smooth listing. Meet the Castello Brothers.
Michael and David Castello are OG domainers since 1994 and the founders behind some of the most valuable category .com portfolios ever built — Traveler.com, Nashville.com, Cost.com, Wednesday.com, PalmSprings.com and many more. Smoothie.com is the first of their assets to go liquid onchain.

“The best time to get in is before everyone else figures out what you already know.”
David J Castello
David J Castello Co-founder, Castello Brothers
David J Castello, co-founder of Castello Brothers

From domain to onchain market

$SMOOTHIE.COM gives you early exposure to a $23 billion market, tokenized and tradeable for the first time.

Kiwi slices and strawberries

Tokenized launch

$SMOOTHIE.COM initializes on a bonding curve, fractionalized and ready to flex.

A blender filled with fruit and ice

Trading $SMOOTHIE.COM

$SMOOTHIE.COM tokens move freely onchain. Buy, sell, or stake — you control the flex and the rewards.

A finished smoothie topped with strawberries, kiwi and mint

Buyout = Payout

When someone buys out the domain, all holders get paid out at or above the floor.

Blend Me In

Get alerts when $SMOOTHIE.COM and future tokens launch. Own the category before the category owns you.